TikTok is very much the “next big thing” in the world of social media.
Even though this social media platform was created back in 2014 things didn’t really take off until 2019 – and in 2020 there may not be a more influential social media platform than TikTok.
The sheer volume of growth that TikTok has enjoyed is undeniable, and while there are plenty of people out there wondering if the TikTok bubble is going to burst anytime soon the same folks were wondering if that was going to happen to Instagram when it skyrocketed almost a decade ago.
Last we checked, Instagram is very much still around, alive and kicking, turning people into social media superstars and helping businesses grow their profits faster than ever before.
If you’re serious about taking full advantage of everything that TikTok has to offer when it comes to success online these days you’ll need to pay close attention to all the tips and tricks we highlight below – especially if you are a brand-new account on the platform.
Let’s dig right in!
Spy on Successful TikTok Accounts
No other social media platform is as “trendy” as TikTok, maybe the most fast-moving platform on the planet right now – and you need to stay up-to-date if you’re going to have any success whatsoever.
Lots of trends on the platform go viral almost out of nowhere, but burnout just as quickly, which is why you have to constantly be on the lookout for the next big thing in the next big wave to jump on board.
The easiest way to do exactly that is to focus on the most successful TikTok accounts on the platform, at least 20 or 30 of them, to see what they are doing on a regular basis. You obviously don’t want to copy their content exactly – but it should heavily influence the content that you post – so that you can see the same kind of traction.
Create Short Pieces of Content
Even though the TikTok content creation tools provided to you on the platform give you a chance to make videos as long as 60 seconds in duration you want to make sure that your videos are way shorter than that most of the time.
After studying the most popular pieces of video content on TikTok (hundreds of thousands of videos that have had amazing viral success) algorithms have determined that the most of viral length of content on the platform sits between 8 seconds and 15 seconds of duration.
Your average TikTok user is flicking through their feed at breakneck pace, looking for that dopamine dump that new and engaging content floods their minds with. You need to stay within that 8 to 15 second window as often as possible to squeeze the most leverage out of all that TikTok has to offer.
Music is Critically Important
If you really want to make sure that your TikTok content has every chance to succeed you need to be sure that you are tapping into the same kinds of musical trends that are taking off on the platform.
Sound is such a huge piece of the puzzle to the success of videos on TikTok that it’s almost impossible to generate any real viral hits without capitalizing on music that is already trending on the platform at that particular point in time.
Thankfully, though, TikTok makes it a whole lot easier to find the most popular music on the platform at any given moment right through the content creation tools. You’ll be able to find and use music that is already excelling on the platform right now, this minute, and weave it into the content that you are publishing.
This cool little trick can help you breakthrough in a hurry, but it can also help you be featured on the main page of the TikTok platform for days (even weeks). That kind of longevity on a social media platform that sees hundreds of millions of daily active users can be a game changer for your online celebrity, credibility, and business success.
At the end of the day, generating success out of thin air on TikTok doesn’t have to be as hard as a lot of people make it out to be.
On the other hand, if you’re looking for a bit of a shortcut – or want professionals to handle your TikTok marketing for you, knocking out the heavy lifting while you focus on something else – we hope you know that we are here to help.
We’ve been able to help hundreds of people create incredibly successful TikTok campaigns already, flooding their accounts with new views, new followers, and lots of engagement. We can help take your TikTok account to the next level almost overnight as well.
Drop us a line for more details!