While it is definitely possible to generate overnight influence and celebrity on TikTok more consistently than maybe any other social media platform out there today, it’s also easier to crash and burn on TikTok – permanently – than ever before, too.
2020 is very much the year of TikTok, with an estimated billion users jumping on board and a growth rate that isn’t slowing down anytime soon. Anytime you have the opportunity to get out in front of a billion people you have to take it – especially if you’re looking to raise your visibility, your credibility and authority, or your business success online these days.
At the same time, a lot of people try and go a little too aggressively when it comes to marketing and advertising on TikTok.
A lot of these people end up cratering right out of the gate, never attracting the fans or followers they need to succeed and instead destroying their reputation (sometimes permanently) without ever realizing what they did wrong to begin with.
Thankfully though, with the help of the inside information we highlight for you below, you are going to be able to avoid a lot of that headache and a lot of that hassle almost right away.
Ready to jump right in?
Is your audience already engaged on TikTok?
One of the reasons that a lot of people struggle to get any traction on TikTok is that they jump on it assuming that everyone else is already on board and that their market is ready, eager, and excited to hear from them on TikTok, too.
Truth be told, even though there are already 1 billion+ people using TikTok right now your market may or may not be all that excited about TikTok – and your time and energy spent on the platform may be wasted completely because of it.
TikTok definitely attracts a younger crowd, and if your market is aimed at the teenage to early 20s and 30s age groups the odds are pretty good you are going to have a lot of success. Start to get into people that are 40, 50, or 60 years of age or older and the user base drops off dramatically – and all of a sudden the time you spent creating TikTok content isn’t helping you even just a little bit.
Definitely verify that your market is in the 18 to 34-year-old demographics (making up more than 50% of TikTok users) and you’ll be good to rock and roll.
Are you using influencer and user generated content?
TikTok is built from top to bottom as a platform to have a lot of fun on, and you want to make sure that you are putting out influencer and user generated content that is energetic, relaxed, creative, and fun.
TikTok definitely makes the creation of those kinds of videos really simple and straightforward but you’re also going to want to focus on the accounts influencers are running on the user generated content you see to sort of inform your decision-making process.
Try and wing it on TikTok and you’ll fail more often than not. Try and buck popular trends on TikTok and you’ll fail more often than not.
Find new and creative spins on the kind of content already well-received on TikTok – influencer and user generated content – and you’ll take off like a bottle rocket!
Are you advertising or marketing to aggressively on TikTok?
Maybe the most social of all the social media platforms out there right now, the biggest mistake you can make on TikTok is coming in fast and coming in hot with marketing and advertising pieces all over your account.
The community just isn’t going to be receptive to that kind of bombardment. Even the TikTok Ads program isn’t quite as well received as the advertising programs built into Facebook and Instagram right now.
You want to take things slow, you want your pitches to be organic, and you definitely want to make sure that your content production schedule isn’t just one marketing pieces after another, a hip parade of pieces of content that are going to turn your market off faster than maybe anything else.
How quickly is your account growing?
Generating real success on TikTok doesn’t happen by accident.
You need to be laser focused on efforts that help you build and grow your account and your following, but you also need to make sure that you are taking every opportunity to skyrocket engagement on your TikTok content as well.
A couple of viral hits will definitely help you in that department, but the only sure fire and consistent way to generate real success (almost on autopilot) is to hook up with a marketing team like ours and let our professionals handle the heavy lifting for you.
Especially useful for new accounts (though TikTok veterans can take advantage of our solutions as well), we can help you fast-track your success on TikTok in ways that nobody else can.
Reach out to us for more details!